Fable’s summer campaign was brought to life in the sun-soaked landscapes of Malibu and Palm Springs. Both photo and video were captured against the backdrop of these vibrant settings, where the essence of summer – bright, bold, and full of energy – was perfectly reflected. The sweeping coastal views and desert heat set the stage for visuals that celebrated the carefree spirit of the season, making the campaign both dynamic and unforgettable experience to bring to life.