Photographed in a thoughtfully lit interior, this campaign highlights Fable Home’s wool rug collection—crafted to bring warmth and longevity to everyday spaces. The imagery uses directional lighting to emphasize texture, form, and depth, drawing attention to the tactile weave and rich tones of the rugs. Each frame conveys quiet refinement and a lived-in authenticity, aligning with Fable’s vision of timeless home essentials designed to ground and endure.